Correction: Their site is only a few weeks old. It's so obvious that they are picking on Zappos.com to get free press for their website.
They didn't even tell Zappos.com, they just told the press first. That right there proves they just want media attention and are not actually interested in solving their "claim".
They didn't even tell Zappos.com, they just told the press first. That right there proves they just want media attention and are not actually interested in solving their "claim".